Apple has its own backtrail of failed devices (Newton, anyone?) and services (eWorld?), but perhaps more impressive is the string of corpses it's piled up from other companies that tried to displace Apple from its favored position in the hearts and minds of tech consumers. Perhaps the most famous of these was the Zune media player, which Microsoft introduced to great fanfare as the iPod killer and supported with all of its considerable resources. Indeed, Microsoft kept propping it up long after tech analysts everywhere had pronounced it doomed.
Well, it now has company on that shelf: Amazon's Fire Phone, which not only didn't displace the iPhone, it made it look even better by comparison.
It's not really schadenfreude if they deserve it, is it?
No comments:
Post a Comment