2015.05 News: What Brand Is Worth $100,000,000,000?

What brand is worth $100,000,000,000? If you guessed "Apple", you're partly correct. That how much more it was worth than last year. After a 3-year run as the world's most valuable brand, Apple was supplanted last year by Google, but this year it came back with a vengeance to reclaim the #1 spot, leaving Google trailing in its dust. Overall, the name alone is worth a quarter of a trillion dollars.

7 of the top 8 brands are companies that sell primarily services, mostly in tech and comm. The highest-rated brand that sells mainly a physical product is Coca-Cola, at #8.

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