Apple is famous (notorious?) for investigating possible future products in depth but eventually deciding not to get involved in a particular market if it can't produce a game-changer (and associated profits). So far, that's always involved something that can sit on a desk or fit in a pocket. That may be about to change, as the megacorp is reported mulling whether to start manufacturing cars.
Aside: I'm amused that the layoffs at progressively downsizing magazines like Time have apparently wiped out their copy editors, as the article refers to "bran loyalty" and "putting the vehicle bask on display".